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What’s in the other %

It’s all good! It’s just not natural. The ingredients below ensure our formulas remain safe, stable, effective and long-lasting.

Benzyl Alcohol and Dehydroacetic Acid – we use this eco-friendly preservative blend in everything except our balm to make sure the formulas remain safe and stable. In other words, it stops harmful bacteria growing in our products! The chemicals used in this system are found in nature and are less than 1% of the formula.

Disodium Lauryl Sulfosuccinate – this is a 78% naturally derived cleansing agent – aka a surfactant – that is found in small quantities (less than 5%) in our shampoos, body washes and gels. We use it to shore up the stability of the formulas and because it is mild enough for sensitive skin and gentle on the environment. Unlike sulfates – which can be harsh and cause irritation because their molecules are small and skin penetrating – DLS is a large molecule that cleanses without penetrating the scalp or skin.

PEG 40 and phenoxyethanol – used only in our pomade (see notes in our 0% of these page). Phenoxyethanol is a preservative that limits the growth of bacteria and is used at less than 1%. PEG 40 is an emulsifier and surfactant and derived from hydrogenated castor oil.

Guar Hydroxyproplytrimonium Chloride, Distearoylethyl Dimonium Chloride and Cetearyl Alcohol – all three are found in quantities of less than 2.5% in our cleanser and the last two at 2.4% in our conditioner. All are 98% naturally derived (despite the unnatural-sounding names) and work as exceptional conditioners and softeners for the skin and in the hair, they reduce static and tangles and boost smoothness and shine without weighing things down.

Our hair care active is a hair conditioning formula that combines great naturals like wheat bran extract and camellia oil with high-performance emollients Cetearyl Nonanoate and Ethylhexl Isononanoate. Adding it in quantities of less than 0.5% to our shampoos and conditioner means we can avoid silicones and synthetics that can be unhealthy for hair and the environment.