WHY TWEEN SKIN IS DIFFERENT
Tween skin isn’t baby skin. It’s not adult skin, either. It’s a delicate hybrid with its own unique needs. And a whole load of other reasons, too…
• Children’s skin is different! It’s a larger proportion of their bodies than adult’s skin, with a higher water content and thinner epidermis. Protecting their skin’s barrier function by using gentle products is essential.
• Until the age of 12, children secrete less sebum than adults, which makes their skin six times more susceptible to synthetic chemical penetration from haircare, skincare and bathing products.
• Adult products, even those for sensitive skin, often contain ingredients that can irritate tween skin.
• Super-gentle baby products aren’t formulated to deal with tween hair (a bit greasy), and skin (a bit sweaty/spotty). And, besides, what 12-year-old wants to be seen using a baby/young child product?
• Chemicals in traditional skincare and personal care can act as hormone disruptors, impacting development in girls entering puberty.
• They’re Gen Z – a new generation of children with a stronger sense of self. They’re highly individualistic, so they want skin- and haircare that’s aimed at them, not their younger siblings or their parents.